Sales Training & Support Built For Home Care, Engineered for Outcomes.
Clear, responsive in-person sales training for home care agencies. Built by people who work in your world. Learn about the GoCarePro™ Referral Growth System
We are not just another 3rd-party vendor.
We ARE your partners in success.
TRUSTED BY HOME CARE LEADERS SINCE 2008
“Professional, responsive, ahead of the curve.”
“Training that works in the field. Not theory.”
“They feel like part of our team.”
Discover why agencies across the country trust us as their marketing partner, and let’s help your business thrive too.
40+ FIVE STAR REVIEWS ON GOOGLE
50+ VIDEO TESTIMONIALS ON YOUTUBE
What Happens When You Work With the GoCarePro™ Team?
Sales Rep Performance Gaps?
Referrals aren’t coming in? We’ll fix the pipeline.
Sales rep is busy networking but not landing actual referrals? We’ll redirect their activity into results.
Rep gets meetings but can’t close? We’ll teach conversion skills that stick.
Wrong person hired? We’ll tell you, and we’ll help you replace or retrain.
Sales rep burns out after 90 days? We’ll structure a plan to keep them consistent.
Need Better Tools?
Sales rep doesn’t know what to say when meeting a discharge planner? We’ll provide the exact scripts.
Don’t have branded, professional materials to leave behind? We’ll supply them every month.
Sales rep doesn’t follow up consistently? We’ll train them on the system and hold them accountable.
Struggling with reports? We’ll teach you how to use GoCarePro reporting to get the results you need.
Tired of Guessing About Activity?
- You don’t know what your marketer is doing every week? We’ll show you how to track activity and results.
- You’re spending money but not seeing ROI? We’ll connect activity to census growth.
- You’re not sure if you need sales support or management support? We’ll deliver both.
- You’re tired of guessing if your marketer is the right fit? We’ll give you clarity with KPIs.
Need Accountability & Clarity?
- Not sure how many visits a sales rep should be making? We’ll set activity benchmarks.
- Can’t tell if your agency’s growth is stuck because of sales or operations? We’ll separate the data so you know.
- Don’t know how to manage a sales rep? We’ll train you, too.
Sales Training & Support Designed For Home Care Growth
Start with Our
12-Week Training Course
- Weekly 60-minute live training sessions (via Zoom)
- Downloadable workbook and templates for each module
- Role-playing exercises with feedback from instructors
- Recorded sessions available on-demand
- Weekly “implementation homework” assignments
- Certificate of completion for each rep
2x/Month Mastery Meetings, Ongoing
- Bi-weekly group strategy calls with expert facilitators
- Case study reviews of successful referral campaigns
- Peer-to-peer collaboration and Q&A
- Session notes and action step handouts
Exclusive forum group for follow-up questions
Branded Sales Materials for Everyday Use
- Professionally designed flyers
- Digital leave-behinds (PDF one-pagers, explainer graphics)
- Presentation slide decks for inservice meetings
- Editable templates in Canva
- Consistent branding aligned with agency identity
Monthly Themed Leave-Behinds (Branded)
- Library of pre-created themes (e.g., Fall Prevention, Alzheimer’s Awareness, Veteran’s Day, Caregiver Appreciation)
- Print-ready files + digital versions
- Coordinated social media graphics to match leave-behinds
- Distribution plan: suggested drop-off schedule for referral sources
We Manage, You Lead
- Performance Insights for each salesperson, delivered to you.
- Guidance on what to cover during sales performance meetings.
- Tracking and Accountability Tools
Expert Support When Needed
- Monthly 1:1 Meeting with Q/A
- Direct access to instructors
- Personalized Feedback on your challenges
- Practical tips from real-world experience
- Proven strategies you can implement immediately
- Exclusive tools and templates to save time
- Resource library and “Ask the Expert”
Individual Sales Rep KPIs & Success Plans
- Personalized growth plans
- Custom KPI lists
- Benchmarking reports against industry standards
- Monthly review calls to refine strategy
Referral Tracking and Reporting
- Free spreadsheet setup for tracking all referral visits, contacts, and outcomes
- Activity log (drop-offs, follow-ups, calls, meetings)
- Conversion tracking (referral → assessment → client start)
- Viewable data for agency leadership
- Visual sheets for quick insights
- Data-driven decision making
Why Choose GoCarePro™? Niche Expertise. Practical Training. Responsive Team.
Built for Home Care
Practical & Field Tested
Measurable Reporting
Analytics and CRM that show where revenue starts.
Human Support
What Clients Say
Heather:
Beth:
Marie:
Craig:
“When I send in a request, I get a confirmation and often a same-day answer. That matters.”
Ginger:
Chris:
Trae:
Tess:
Lorraine:
Is the GoCarePro™ Program Right For You?
Step 1: Fill Out Our Form
We need some information before we get started.
Step 2: Strategy and Discovery Call
Step 3: Program Recommendations
Based on our conversations, we give you recommendations.
Step 4: Get Started
We get you and your team onboarded and ready to roll!
About Approved Senior Network® Marketing, the GOCAREPRO™ Parent Company
We help home care agencies grow—online and in their communities. Whether you’re looking to generate more leads, rank higher on Google, or close more referrals, Approved Senior Network® offers a complete marketing and sales system built specifically for home care providers. Led by nurse and industry expert Valerie VanBooven, RN BSN, our team combines 17+ years of healthcare marketing experience with the tools and strategies you need to succeed in 2025 and beyond.
Why Choose ASN?
17+ years of proven results in home care marketing
Full-service: website, SEO, social, CRM, referrals
Transparent pricing and reporting
Led by healthcare professionals who understand your world
Clients stay with us for years—because we get results
ASN Leadership
- Valerie VanBooven RN, BSN – Co‑Owner & Founder
- George Novoson, Co-Owner, Managing Partner
- Dawn Fiala, Head of Sales and Operations
- Mark Bateman, Head of Web Design and Development
Frequently Asked Questions?
We’ve got answers.
Q: How is ASN different from a typical marketing agency
Approved Senior Network® stands apart from other home care marketing agencies because we don’t just “do marketing” — we build predictable growth engines. While most agencies stop at websites, ads, or social media, ASN integrates every layer: digital visibility (SEO, AI-search, Google Business Profile), in-person sales systems (referral tracking, sales training, branded leave-behinds), and expert coaching from people who have actually grown home care agencies. We don’t sell generic campaigns. We give home care owners the strategy, tools, and accountability to convert visibility into clients, and clients into lasting census growth.
Q: How to Get More Home Care Clients?
To attract more home care clients, build strong referral networks with healthcare professionals and community organizations, establish a robust online presence through a professional website, Google Business Profile, and social media, and engage in local marketing efforts like sponsoring community events and distributing flyers. Consistently provide high-quality care, encourage client referrals, and use online advertising to increase your visibility and attract new clients.
Q: Do I need to be marketing savvy
Q: Can you help my team get reviews
Q: Do you replace our internal marketer
Our MIssion
- Providing expert consultation, advice, and direction for established home care agency owners who are ready to take their business to the next level.
- Empowering the senior care industry with unparalleled online and in-person marketing solutions.
- Providing home care website design and development that is never outsourced, and 100% in-house developed for an outstanding customer experience.
- Elevating in-person sales training to new heights, delivering instant impact and results for home care marketing professionals.
- Exceeding expectations with exceptional customer service every step of the way.
- Enlightening and supporting our clients and the broader senior care community on the transformative power of precise online and offline marketing strategies.
Our History
2008
Approved Senior Network started as a small publishing company in 2008, called LTC Expert Publications, LLC.
Valerie VanBooven RN, BSN founded the company after years of working in many different roles from ICU Nurse to Discharge Planner, Home Care, Care Management and more. She wrote her first book in 2003, called “Aging Answers”. After that came “The Senior Solution” in 2009.
Valerie and her staff grew as more home care agencies and senior service businesses realized the undeniable value of being found online.
2010
George Novoson came on board as a partner in 2010. George has served as the guiding wisdom behind ASN’s business development strategies for over 13 years.
2011-2022
We have been along for the ride of economic good times and bad, the pandemic, and more. Between 2011 and 2022, we rebranded, updated and upgraded our products and service lines, and consulted with hundreds of new and solidly experienced home care agencies across the US and Canada.
Our History
2023
Today, Approved Senior Network employs more than 18 full-time and part-time staff. We are 100% virtual, all residing in the United States. Our headquarters is in St. Charles, Missouri.
Our staff includes RNs, content experts, writers, tech experts, social media experts, website design and development experts, graphic design experts, customer support and advocacy staff, as well as highly regarded in-field home care marketing sales and experts.
2024
In 2024, we have added and enhanced more programs that include both online marketing and in-person sales training. Our team continues to grow with the addition of Lisa, Candace, Annette and more home care marketing experts. Our recent program additions include Sales Training, AI Chat, and more.
2025
This year starts off strong with sold out sales training programs each month! The need for well-trained Community Liaisons is so important to our clients. Annette, Dawn F and Lisa M are rocking it! Our website development team is busier than ever. SEO is one of our most popular programs too. Stay tuned for exciting announcements all year long.
Our Now – 2026
Looking Ahead: Building the Future of Home Care Marketing in 2026
From a single book and a powerful idea to a nationally respected force in home care marketing, Approved Senior Network has always grown by listening closely to the industry and responding boldly to change. As we look toward 2026, that same spirit of innovation, service, and leadership is driving our next chapter.
The home care landscape is evolving faster than ever. Providers are navigating workforce shortages, rising competition, smarter consumers, and rapidly advancing technology. In 2026, ASN is positioned not just to keep up—but to lead.
Our vision for growth is rooted in what has always set us apart: deep clinical insight, real-world sales expertise, ethical marketing, and a genuine commitment to helping home care businesses thrive.
With a seasoned team of nurses, marketers, sales trainers, tech experts, and creatives, we are expanding our ability to support agencies at every stage of growth—from startup to multi-location leaders.
In 2026, Approved Senior Network will continue to:
Expand advanced sales and community liaison training, equipping agencies with confident, skilled professionals who build authentic referral relationships.
Leverage AI and smart automation tools in ways that enhance—not replace—human connection, improving response times, lead nurturing, and operational efficiency.
Strengthen SEO, GEO, website development, and content strategies to help agencies dominate their local markets and be found exactly when families need them most.
Develop new education-driven programs that blend marketing, sales, and leadership into cohesive growth systems.
Invest in our team, ensuring ASN remains a place where top talent collaborates, innovates, and stays deeply connected to the mission.
Most importantly, our growth in 2026 is not about getting bigger for the sake of size—it’s about creating greater impact. Every new program, hire, and strategy is designed to help senior care providers serve more families, more effectively, with integrity and confidence.
After nearly two decades of evolution, one thing remains unchanged: Approved Senior Network exists to support those who care for seniors.
As we move into 2026, we are energized, focused, and ready to help shape the future of home care marketing—together.
